Website applications for companies
A business website can serve multiple purposes and perform a number of internal and external functions to increase the success of your business. Internal functions refer to the actions that users take when they are already on the website, while external functions serve to drive customers to the website, ie. H. they relate to how the website appears on other portals, such as search engines.
Internal Business Functions
Internal business functions relate to how your company website presents information to users and leads them to convert, ie. H. at the moment when a user becomes a (potential) customer by ordering something or contacting the company. This is achieved through the use of web design tools such as content layouts, call-to-action elements, landing pages, and many others. A quality website ensures that a potential customer can easily find what they are looking for and then be directed to purchase or place an order.
Another important function is to create a pleasant general user experience. A user is more likely to want to become a customer if they like the website in general. This also ties into the fact that a wealth of interesting product-related information makes customers feel a lot more confident in their actions – they feel like they are making an informed decision by purchasing your product, which in turn increases the likelihood that they will actually want to buy it.
External Business Functions
A website's external business functions relate to how potential customers are made aware of the website before they have had a chance to view its content. This is a particularly important task because if a customer doesn't enter the website, they can't use it to make a purchase or any other type of interaction. Websites achieve this goal by optimizing their content to be visible to search engines and ensuring that everything the user sees is relevant, attention-grabbing and encourages them to visit the site.
There are many additional ways to ensure your business website captures the interest of potential customers. Most of this is related to the amount of additional information that appears in search engines - maps with your address, images from the website, a list of sub-pages of the website sections, etc. The more comprehensive this information is, the more trustworthy the company appears. This is achieved by carefully manipulating the site's content so that search engines deem it worthy of receiving such a detailed description.
