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New York City got smart and to increase revenue, requires licensing of the FDNY, NYPD logos, or any other New York City service. They were even cracking down on some of the T-Shirt vendors in the city selling 'bogus' NYPD/FDNY clothing. Code 3 has a FDNY license, since they sell to the FDNY Fire Zone store.
It may not be copyrighted, but it is one of the most commercially abused trademarks in existence. Probably the most abused. I have always been personally offended by the post 9-11 profiteering on the FDNY name. Very little, if any of the profit from most FDNY "merchandise" ever goes to the FDNY or its grieving families. There are exceptions, and just like any sports franchise there is "official" merchandise which is sanctioned by the city. I would love to see the city grow some hairs and legally go after the people who peddle all of that other stuff without a license.